Given the results presented today some universities, especially public interest in our analysis, seriously concerned to reconstruct how it is managed, how it has affected results favorable to the State, considering the low academic performance are occurring, where the absence of academic excellence is a given for both undergraduate and graduate to.
At many universities, the authorities they forget that according to UNESCO:
a. Education is a fundamental right of the human person and has a universal human value.
b. The formal and informal, must itself be useful to society by providing an instrument to encourage the creation, advancement and dissemination of knowledge and science, putting the knowledge and education to everyone.
c. A triple concern for equity, relevance and excellence should guide education policy.
d. The renewal of education and accordingly all, must rest on a thoughtful and thorough analysis of the information.
e. Consider the fundamental values and concerns for which there are agreements within the international community: human rights, tolerance, etc..
f. Responsibility for education rests with the entire society.
There is no denying as expounded Ruperto Macha, that the various organizations and educational entity all have a duty to promote managerial attitude to ensure the continuous development of people and communities work, initiative, creativity and transcendence. To this is added, that managers should commit to their personal development and the development of their organization, encouraging the cultivation of the highest personal and social values.
In educational organizations and throughout modern enterprise, both the manager and all people have to be trained in how to choose the best decisions to solve problems and move forward, whenever necessary.
Konosuke Matsushita, for its part, provided that management must operate with a policy of "open direction", which he describes as follows: "The open direction means trust in employees, easy communication within the company, high moral of workers and especially corporate solidarity.
Indira Dordelly about comments that educational management is an essential tool for achieving and effective functioning of the organizational structure can therefore say that educational management is the process of organization and use of resources to achieve pre-established goals through efficient organization where the educational manager should direct your team towards achieving the objectives of the organization but for reasons which encourage continued east and reward constantly inspect the work done while executing the action and function of managing, by This is why we can say that there is no educational management is planning legislation when, due to the rigidity of this type of planning educational management also exists when the organization operates centralized although its design is decentralized educational management there when delegating or There is lack of leadership. The manager as a classroom teacher performs the planning, directing and controlling the activities of implicit learning in a curriculum. Consequently, the teacher and classroom manager will exercise administrative functions relating them to the teaching-learning resources so as to achieve meaningful learning.
In public universities expressed by some authorities, a marked deficiency in the management, proper direction of educational management according to the requirements of modern times. Many of the authorities who are in charge of universities, do not have the basics, education tools in this application and requires professionals to ensure the needs consonant demand environment.
was said, that we must not forget, that the responsibility of a manager requires a performance that is efficient and effective at the same time although the efficiency is more important but the effectiveness is crucial, for this reason we can say that the manager must perform with high efficiency levels to meet the goals. Educational managers must prioritize and systematize the available resources making optimal operational and administrative functioning of the institution he leads
educational managers must be open to change, can not be closed to the opportunity to advance the educational context in order to fight for the use of effective management, free of dogmas centralist policies and manipulations, where you have to give importance to the idea of an efficient educational management, full of new and original knowledge can transform educational environments in high productivity and progress of the institution
Macha Ruperto says that Juan Manuel Manes, provides a concept that needs to be analyzed on what he calls educational and institutional management says is a "process of conducting an educational institution by the exercise of a set-oriented management skills to plan, organize, coordinate and evaluate the strategic management of the activities necessary to achieve educational effectiveness, administrative efficiency, effectiveness and community cultural significance. "
As can be seen, learning management and administrative operations are projected to bond with the community, with a cultural dimension that must achieve long-term benefits in people and human groups.
In turn, Othniel Oyarce Alvarado argues that "management is basically an administrative function, professional nature, inherent in a managerial position. Accordingly, the exercise of that office involves a number of qualities and personal demands, especially a specific set of attitudes that favor for the successful conduct of the functions of that office entails".
This author extends the concept, saying that this meaning fits perfectly to the educational field, since the educational manager, like any other manager, to conduct educational entities uses the typical functions of planning, organizing, directing and controlling tasks, management functions that are typical to drive any entity
A good manager must be vigilant education need to be able to establish some characteristics of educational institutions that have a management appropriate on this are suggestions of Juan Manuel Manes, raised as opportunities to be promoted:
· Professionalism in the conduct of the school.
· Efficiency solidarity from the management of the entity.
· institutional reorganization and downsizing.
· Managing change processes.
· Marketing external and internal education.
· Ethics in decisions about the education community.
· Develop the IEP (Institutional Educational Project) and upgrade the educational proposal.
· Teamwork and robust communication paradigm well the new institutional
Not surprisingly, that comment, that in this scenario, the education system acquires both a critical and strategic value for the quality of its action, updating and development of human capacities, depending largely on the final access to modernity and the strengthening of democracy as a means of vida.Para the education system, can play a strategic role, must overcome current restrictions, some of which lie in the realm of institutional and shortcomings in organization and management. Venezuela requires a more effective educational management in higher education and thus contribute towards favorable outcome academic excellence.

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